LinkedIn: LinkedIn working on an AI ‘coach’, here’s how it may help users

Microsoft has been incorporating AI in all its products and services, including LinkedIn. The professional networking platform is said to be working on an artificial intelligence (AI) tool that will help users look and apply for jobs.

The tool may be called LinkedIn Coach, and reportedly, the company is testing it. The toll is aimed at supporting users through the application processes, teaching them new skills and helping in networking on the platform.
The feature was first spotted by app researcher Nima Owji, who shared an image on Twitter — now X – suggesting the name and working of the feature.

“Introducing LinkedIn Coach. Apple for jobs, learn new skills and find more ways to connect with your network — all backed by the power of AI,” the screenshot reads. The platform also gives an explainer saying, “Coach is new, and it may get things wrong.”
The chatbot can provide answers to questions like, “How does Coach work?” or “What is the culture of Microsoft?”
In an email sent to The Verge, LinkedIn spokesperson Amanda Purvis said that the company is “always exploring” new ways to improve user experience on the platform. Purvis adds that the company “will have more to share soon.”
LinkedIn’s AI journey
Microsoft-owned LinkedIn is one of the products where the technology giant is incorporating AI chatbots. As of now, the company has introduced Bing Chat to the Office suite of apps, Windows, Microsoft Edge, and GitHub.

LinkedIn is already testing an AI chatbot that can quickly write posts about users. These posts then can be shared in the form of updates with their network. In a LinkedIn post, Keren Baruch, Director of Product at LinkedIn, said that the company is “starting to test a way for members to use generative AI directly within the LinkedIn share box.”
LinkedIn has already introduced an AI-powered tool for suggesting multiple copies of an ad based on data from the marketer’s LinkedIn page and Campaign Manager settings. There is also an AI chatbot that can generate content for user profiles and job descriptions.