Elon Musk wants creators to make money from Twitter, here’s how

Elon Musk-owned micro-blogging platform Twitter (which was recently rebranded to X) has officially rolled out the ads revenue sharing feature. This feature will allow users to share revenue from verified users’ impressions of ads displayed in replies to the content they post on X. The company claims that this feature will help people “earn a living directly on X.” With this feature, creators on the social media platform will be able to set up ads revenue sharing and creator subscriptions independently. This feature will be available globally (including India) and eligible creators will be able to apply for the payout.

Eligibility criteria
To be eligible for ads revenue sharing creators need to be subscribed to Twitter Blue or be a part of Verified Organizations. Also, eligible creators need to have at least 15 million impressions on their cumulative posts within the last 3 months. Apart from this, the creator also needs to have at least 500 followers.

Eligible users who want to claim the payment need to have a Stripe account. Twitter uses the Stripe platform to process its payments. Moreover, eligible users also need to comply with the company’s ads revenue share terms. These terms include creator monetisation standards and the X rules. Users will be able to apply for both creator subscriptions and ad revenue sharing by accessing the monetisation option in settings. However, if users are found to breach the ads revenue share terms they will be excluded from the program.

How to claim payment
First, enter the Monetisation section of the app. This option will be available in the side menu of the iOS or Android app while on the overflow menu on the web version. After clicking the “Join and setup payouts” users will be redirected to Twitter’s payment processor, Stripe. Here users have to set up an account to receive their share. Users have to access their Stripe accounts to transfer funds to their external bank account.
Users will receive payouts at regular intervals after opting in. Payments can be initiated once users have generated more than $50. The company has also mentioned that eligible creators who have set up their payout details will be able to receive a payment the week of July 31 if they meet the criteria and their payout amount exceeds the minimum threshold of $50.