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Google has made changes to Play Store policy allowing blockchain-based content on Android apps. Developers can now incorporate digital assets, such as NFTs, into their apps and games through the Google Play app store.
Developers of apps and games are required to be transparent with users regarding tokenized digital assets. This means that if an app allows users to purchase or earn tokenized assets, the developers must clearly disclose this information to users.
Further, developers are not allowed to promote or idealise potential earnings from playing or trading activities.
According to Google Play’s policy on Real-Money Gambling, Games, and Contests, apps that do not meet the necessary requirements for gambling are not allowed to accept payments for the opportunity to win items of unknown real-world value, including NFTs.
Developers must avoid offering purchases where the value of the received NFTs is unclear at the time of purchase. This includes the use of mechanisms such as ‘loot boxes’ that offer random blockchain-based items.
Newcomers to NFTs may face limitations that protect them from being deceived into thinking that purchasing tokenized assets would lead to significant profits. This is a common marketing strategy for certain projects in the industry.
This could prove beneficial for users from being duped into believing that buying these tokenized assets could result in massive gains — a tactic often used to lure in buyers.
The ban on on-device crypto mining is already part of Google’s content policy. However, it is being relocated from the financial services section to another section of the rules.
According to Joseph Mills, Product Manager for Play Store, the recent update on Google Play will enable apps and games to innovate and introduce new concepts. This includes incorporating user-owned content into traditional games as well as offering unique NFT rewards to increase user loyalty.
A chosen group of developers is currently testing out the new policy before it is released to all developers on Google Play later this year. Users will soon start to experience in-app and game blockchain features in the upcoming summer season.
Google aims to collaborate with industry partners to enhance its support for blockchain-based apps, including secondary marketplaces, in the future.
Developers of apps and games are required to be transparent with users regarding tokenized digital assets. This means that if an app allows users to purchase or earn tokenized assets, the developers must clearly disclose this information to users.
Further, developers are not allowed to promote or idealise potential earnings from playing or trading activities.
According to Google Play’s policy on Real-Money Gambling, Games, and Contests, apps that do not meet the necessary requirements for gambling are not allowed to accept payments for the opportunity to win items of unknown real-world value, including NFTs.
Developers must avoid offering purchases where the value of the received NFTs is unclear at the time of purchase. This includes the use of mechanisms such as ‘loot boxes’ that offer random blockchain-based items.
Newcomers to NFTs may face limitations that protect them from being deceived into thinking that purchasing tokenized assets would lead to significant profits. This is a common marketing strategy for certain projects in the industry.
This could prove beneficial for users from being duped into believing that buying these tokenized assets could result in massive gains — a tactic often used to lure in buyers.
The ban on on-device crypto mining is already part of Google’s content policy. However, it is being relocated from the financial services section to another section of the rules.
According to Joseph Mills, Product Manager for Play Store, the recent update on Google Play will enable apps and games to innovate and introduce new concepts. This includes incorporating user-owned content into traditional games as well as offering unique NFT rewards to increase user loyalty.
A chosen group of developers is currently testing out the new policy before it is released to all developers on Google Play later this year. Users will soon start to experience in-app and game blockchain features in the upcoming summer season.
Google aims to collaborate with industry partners to enhance its support for blockchain-based apps, including secondary marketplaces, in the future.
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