Hcltech: HCLTech lists its digital marketing solutions on Sitecore platforms

HCLTech announced that its digital marketing technology solutions, the Advantage Experience platform and Advantage Content Connect, are now officially listed in the Sitecore Partner Solution Catalogue and Sitecore Marketplace. The company claims that these solutions have the capabilities to help drive transformational content operations and experiences for marketers.
“These innovative solutions will empower businesses to build enterprise marketing platforms that deliver meaningful, contextual and intuitive digital experiences.We are confident that our collaboration with Sitecore will bring immense value to organisations seeking to unlock their full digital potential,” saysShyam Enjeti, executive VP of Digital Business Services, HCLTech.
How will the HCLTech’s solution work with Sitecore
Advantage Experience platform, powered by the Sitecore product stack will provide an end-to-end framework to develop digital marketing capabilities for marketers across different digital touchpoints. This includes brand marketing, prospect conversion and retention. Using the platform, enterprises can fast-track platform implementation, provide seamless integration to core systems and flexibility with the choice of modern channels, and deliver MarTech platforms at scale.

On the other hand, Advantage Content Connect is a wide connector that aims at creating and streamlining product content or assets. It will also enable catalogue synchronisation across Sitecore DXP, Content Hub and OrderCloud. Advantage Content Connect claims to help content creators to collaborate, manage and publish content across various channels while maintaining content consistency and brand identity.

HCLTech employs more than 223,000 people across 60 countries and delivers capabilities revolving around digital, engineering, cloud and AI. The company offers a wide portfolio of technology services and products and works with clients across all major verticals. HCLTech also provides solutions for financial services, manufacturing and life sciences along with healthcare technology and services, telecom and media, retail and CPG and public services. The company’s consolidated revenues as of 12 months ending June 2023 totalled $12.8 billion.