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FIKAA (which stands for Financial Independence through Knowledge And Action) is an AI-powered investment app which is exclusively created for women. The platform has picked a virtual brand ambassador named Naina. This is the first time in India that an AI avatar has been selected as the face of a brand. Naina, created by Avtr Meta Labs (AML), is described as an aspiring star hailing from Jhansi.Currently, she has over 158k followers on Instagram and was chosen to be the face of FIKAA as she stands for women empowerment.
Why Fikaa chose Naina as a brand ambassador
The startup spent a year developing a proprietary AI-based algorithm that curates and recommends mutual funds as per investor preferences. According to co-founder Harsh Choksey, digital avatar Naina was chosen as their brand ambassador as she is also a creation of new technology and her aspirations and lifestyle resonate with the modern women.
Harsh Choksey, Co-founder and CEO of Fikaa said, “Our research told us that while the women of today excel in various fields, they often take a back seat when it comes to investments and financial planning, leaving these important decisions to men. This needs to change. Fikaa with its advanced financial tools wants to be at the forefront of this change.”
Fikaa AI investment platform: Availability and key features
Fikaa is available as a mobile app for Android and iOS devices. This platform enables women to learn how to invest and select mutual funds in a hassle-free manner. The entire process is powered by AI and is designed to make investments easy for the women of India so that they can fulfil their short-term and long-term financial goals.
Why Fikaa chose Naina as a brand ambassador
The startup spent a year developing a proprietary AI-based algorithm that curates and recommends mutual funds as per investor preferences. According to co-founder Harsh Choksey, digital avatar Naina was chosen as their brand ambassador as she is also a creation of new technology and her aspirations and lifestyle resonate with the modern women.
Harsh Choksey, Co-founder and CEO of Fikaa said, “Our research told us that while the women of today excel in various fields, they often take a back seat when it comes to investments and financial planning, leaving these important decisions to men. This needs to change. Fikaa with its advanced financial tools wants to be at the forefront of this change.”
Fikaa AI investment platform: Availability and key features
Fikaa is available as a mobile app for Android and iOS devices. This platform enables women to learn how to invest and select mutual funds in a hassle-free manner. The entire process is powered by AI and is designed to make investments easy for the women of India so that they can fulfil their short-term and long-term financial goals.
The Fikaa app also educates women about personal finance and generic financial terms. The AI-based algorithms assess the user’s risk profile and advise them on the best mutual funds (
MFs) that will help them achieve their financial goals.
On this platform, women can also network with other like-minded ladies registered with Fikaa to expand their network as well as share investment knowledge and tips on achieving financial freedom.
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