Alexa Hinglish Mode: Alexa’s Hinglish “desi-ness in India delights customers”

Alexa is celebrating four years of the launch of its ‘Hindi and multilingual mode’ in India. The company claims that millions of customers across the country have embraced the experience of voice interactions with Alexa over the years. “Remarkably, almost 1 out of every 2 customers in India now uses the multilingual mode on their Echo smart speakers to seamlessly switch between Hindi, English, and Hinglish when making requests to Alexa without having to change their language settings each time. Moreover, customer preference for this option has increased by 21% in the last year,” said the company in a statement.

The Hinglish mode allows Amazon Alexa users to easily switch between English, Hindi and Hinglish. They can easily make requests like “Alexa, Bollywood ke latest songs sunao”, “Alexa, Delhi ka weather kaisa hai?”, “Alexa, solar system ke baare mein batao”, and “Alexa, makar rashi ka horoscope batao” in the Hinglish mode without need for any change in the settings.
“Our vision for Alexa is to make it more natural and conversational. The teams that work on Automatic Speech Recognition (ASR) and Natural Language Understanding (NLU) continuously innovate and deploy initiatives to ensure Alexa understands requests in mixed language as effortlessly as the ones made in Hindi or English,” says Dilip R.S., Country Manager for Alexa, Amazon India. “I’m glad to see customers in India embrace Alexa’s intuitive way of understanding their requests, just how a family member or friend would. We will continue to make Alexa smarter and make it more useful and relevant for customers in the country.”

How to activate multilingual mode
To activate multilingual mode, customers can simply say, “Alexa, speak in English and Hindi” or “Alexa, Hindi aur English bolo”. Customers can also opt for this language setting by navigating to their Echo device settings on the Alexa mobile app.