Croma statement on the brawl at a Delhi store over delay in iPhone 15 delivery

Consumer electronics and durables retailer Croma issued a statement on a staff member being assaulted by two men for delay in delivery of an iPhone 15 order last week. The company said that it condemns the act of thrashing of its employee and will fully cooperate with the investigations. On Saturday, two men were arrested for allegedly beating up an employee at a store of Croma in north Delhi’s Roop Nagar over a delay in delivery of the iPhone 15 they ordered.
The company owned by Tata group company Infiniti Retail said that it has zero tolerance for such kind of unacceptable behaviour.

“We strongly condemn the verbal and physical abuse of a partner employee by a customer in our store at New Delhi on September 22, 2023. As a brand, Croma deeply values our customers and are committed to being customer-centric.
“However, we have zero tolerance for such unacceptable behaviour and will extend full cooperation to the investigating agencies. We are also offering all support to the affected individuals,” said a Croma spokesperson
The duo picked up a fight with the employee as the store failed to deliver their booked phone on Friday, the expected delivery date. Apple has for the first time made available the ‘made-in-India’ iPhone on the same day it started selling the devices in the country and other parts of the globe.
Last week, Apple’s latest-generation iPhones, iPhone 15 series, went on sale in India, along with 40 other countries and regions.
Apple iPhone 15 series prices in India