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Black Friday has always been marked on the calendar by online shoppers to get sweet deals and discounts on various product categories. E-commerce platforms often end up extending the sale for the entire weekend. Google has shared four tips for online shoppers to make the most of Black Friday weekend:
Look for small businesses
Google is making it easy for US shoppers to discover and shop at small businesses.Google has added a “small business” filter to Search on desktop and mobile, and to Maps on mobile. Tap the filter to see products from merchants across the web that are small businesses, including e-commerce brands, local businesses and sellers from marketplaces like Etsy andeBay.
Check all the deals in one place
Available to shoppers in the US is Google’s new deals destination. It can help you find on-sale products from across the web all in one spot. Users can easily browse through millions of promotions, including Black Friday and Cyber Monday sales from big-box stores, designer labels and local businesses. Just search “shop deals” or include a specific category, like “shop sneaker deals.”
Use AI for better gift ideas
Google’s Search Generative Experience (SGE) uses AI to deliver better search results. For example, when you search for presents for someone, you’ll see a variety of gift categories they might like, products from a range of stores and links to click out and keep exploring the web. “And don’t hesitate to get specific, like “gifts for a 7-year-old who wants to be an inventor” — this new experience can help you find something for everyone,” said Google in the blog post.
Shop with your virtual card number
With a virtual card, your actual personal payment details will not be shared with the merchant, keeping your payment information safe in the event of a data leak or hack. Users can protect themselves by creating a virtual card number with Google Pay, available for American Express and Capital One cardholders in the US. Once set up, you can check out with your virtual card when shopping on Android or Chrome desktop.
Look for small businesses
Google is making it easy for US shoppers to discover and shop at small businesses.Google has added a “small business” filter to Search on desktop and mobile, and to Maps on mobile. Tap the filter to see products from merchants across the web that are small businesses, including e-commerce brands, local businesses and sellers from marketplaces like Etsy andeBay.
Check all the deals in one place
Available to shoppers in the US is Google’s new deals destination. It can help you find on-sale products from across the web all in one spot. Users can easily browse through millions of promotions, including Black Friday and Cyber Monday sales from big-box stores, designer labels and local businesses. Just search “shop deals” or include a specific category, like “shop sneaker deals.”
Use AI for better gift ideas
Google’s Search Generative Experience (SGE) uses AI to deliver better search results. For example, when you search for presents for someone, you’ll see a variety of gift categories they might like, products from a range of stores and links to click out and keep exploring the web. “And don’t hesitate to get specific, like “gifts for a 7-year-old who wants to be an inventor” — this new experience can help you find something for everyone,” said Google in the blog post.
Shop with your virtual card number
With a virtual card, your actual personal payment details will not be shared with the merchant, keeping your payment information safe in the event of a data leak or hack. Users can protect themselves by creating a virtual card number with Google Pay, available for American Express and Capital One cardholders in the US. Once set up, you can check out with your virtual card when shopping on Android or Chrome desktop.
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