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15-second ads talks about Android features
All five ads come with a complete tagline – “It’s all good with Google on Android”. Also, with these ads, Google is targeting iPhone users and trying to convince them to move to Android or not to worry because everything is fine on the other side. Here are key factors that Google is addressing via these new ads.
Privacy and security
The first and most important aspect that Google is addressing via these ads is the Privacy and security features Android offers. The company has highlighted Play Protect which scans apps installed on the device for malware along with warning users about harmful apps or making it automatically delete the apps, based on the threat.
Emoji reactions
Another feature that Google has addressed in these ads is Emoji reactions with the statement “worried texting won’t be as fun if you switch to Android.” Google Messages supports SMS/RCS with emojis.
Device compatibility
Trying to make users’ lives simpler, Google has mentioned in these ads that Android devices connect with a wide range of headphones, speakers, smart home devices, etc. Easy pairing and universal Bluetooth are among some of the highlighted factors in the ads.
Switch to Android
Google has highlighted the Switch to Android app that lets users easily transfer all their data from iPhone to Android including apps, photos and other data. Google has mentioned that we make copies of data from the older phone so that all the data is safe and secure in both places.
Versatile form factor
Each ad ends with a tagline – Switch and Do More with a couple of Android devices in the picture including Pixel Fold, Galaxy Z Fold5/4/, Galaxy S23 Ultra, etc.
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