Online Event: Watch: How Apple shot the Scary Fast event on iPhone and edited on Mac

Apple recently held an online event — Scary Fast — at Apple Park in Cupertino. Since it wasn’t an in-person affair, it was pre-recorded and shot earlier. What’s interesting is that the entire video was shot using the iPhone 15 Pro Max. Apple shared the behind-the-scenes footageof how it was shot. All of the presenters, locations, and even drone footage was captured on iPhone by a team of filmmakers.The team filmed the keynote with multiple iPhone 15 Pro Max devices and also used Blackmagic Camera, an iOS-exclusive app, and Beastgrip accessories.
You can watch the behind-the-scenes here:

What the crew had to say

Director, Brian Oakes said that they were able to get complex shots with iPhone 15 Pro Max.” “It’s amazing to see that the quality from a device that is so small and so portable can rival a large $20,000 camera.” He also said that “there’s cranes, there’s dollies, there’s all the toys that you want as a filmmaker, and everybody’s moving and has their job to do, and it’s just a very exciting and lively environment.”
The video was edited on a Mac and editor, Elizabeth Orson, said that “for our colourists and VFX artists that we work with, I think being able to have that ProRes Log footage allows them a lot more opportunity to be able to really dial things in in a way they couldn’t have before.” She also feels that the iPhone opens it up to up and coming filmmakers, people who are just getting started, “but it’s also super pro enough that a professional filmmaker on a set, on a movie set or a TV show could use it and could make something beautiful. And people wouldn’t even realize that it was shot on a phone.”
Adam Watson, VFX, said that it was extremely seamless to work with footage shot on an iPhone as it was “familiar to how we would normally work in a professional visual effects pipeline, to the point where there’s been times when we’ve all forgotten it’s actually shot on iPhone.”