November 25, 2024

Threads: Some Twitter employees think Threads is ‘better’ than their own platform

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Twitter owner Elon Musk and Meta CEO Mark Zuckerberg have been at odds for almost a month now – the reason: the launch of Threads. Musk and company have taken potshots at Zuckerberg by calling Instagram’s Twitter competitor an “imitator” and “copycat”. However, adding insult to injury, a report said that some employees working at the ‘legacy’ microblogging platform prefer Threads over Twitter.
According to a report by The Daily Beast, current employees at Twitter are enjoying the new platform.
“I’m going to get fired for this, but I work at Twitter right now and have never really used it. Threads is just better. Here’s to a new world!” a current staffer wrote on Threads last week.“[Not gonna lie] the signup flow was really nice,” another one posted in reference to the process by which users register for an account.
Those who already have an Instagram account can quickly log into Threads. They just have to download the app and use the Instagram credentials to sign up for the Threads app in seconds.
A ‘quarter of Twitter employees’ are on Threads
The publication surveyed a sample of 133 current Twitter employees, identified by their LinkedIn accounts, and found that nearly a quarter (31 of them) appeared to be on Threads.
Even some of Musk’s ‘loyalists’ have turned against him. Esther Crawford, who was a product manager before she was reportedly laid off in February, cheered Musk’s management style. Crawford is now criticising her old boss.

“I’ve repeatedly thought ‘it doesn’t have to be this way’ and yet I’m repeatedly disappointed that it is. This is what happens when a powerful person lives in an echo chamber of their own creation,” she wrote in a reply on Threads this week.
“Someone may want to check in on the CEO of the other app to see how she’s coping. It’s stressful dealing with a public meltdown you can’t control, or stop,” she added in another post on Threads.
It must be noted that a portion of those Twitter employees may be simply checking the new platform out. Citing one Twitter employee, the report said that he was “here [on Threads] to learn stuffs,” while another staffer’s post read “Test 1.”
Elon is not taking Threads well
In a letter to Zuckerberg last week, a lawyer for Twitter accused Meta of “systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.”
The letter also claimed Meta hired former Twitter employees who facilitated the creation of its “copycat” platform. Musk also accused Meta of “cheating.”
A Meta spokesperson denied the accusations, saying that, “No one on the Threads engineering team is a former Twitter employee — that’s just not a thing.”

‘Good times’ for Zuck
Threads quickly gained popularity with the platform now having more than 100 million people signed up – making it the fastest app in history to reach that number.
According to a report by CNBC, In the two days after Threads launched, Twitter’s web traffic tanked 5% compared to the week before.
“Threads reached 100 million sign-ups over the weekend. That’s mostly organic demand and we haven’t even turned on many promotions yet. Can’t believe it’s only been 5 days!” Meta CEO Mark Zuckerberg said in a post earlier this week.
Meta has a history of controversies involving its users’ privacy. Even before the launch, there were multiple reports about the amount of data that Threads will collect.



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