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At its Conversations event in Mumbai, Meta announced a slew of new features for WhatsApp Business. The tech giant at the event said that it now has close to 200 million WhatsApp business users. The three key features coming to WhatsApp Business are:
WhatsApp Flows
This is an all-new feature for businesses to create richer in-chat experiences for their customers like booking a reservation, ordering delivery or checking in for a flight, directly on WhatsApp. Businesses will be able to choose from a series of flexible, pre-made building blocks so that they can create customisable experiences for their customers. The feature is expected to roll out in the coming weeks.
WhatsApp Payment comes for business accounts
WhatsApp payments services are now coming to India and all businesses using the WhatsApp Business Platform will be able to access it. People will be able to add items to a cart and send a payment using the payment method of their choice – either WhatsApp or other payment methods including all UPI apps, debit and credit cards, and more – all without having to go to a website, open another app or pay in person.
Meta Verified for Business
Meta also announced the expansion of Meta Verified to businesses on Facebook, Instagram and WhatsApp. Businesses will be able to subscribe for a fee and get a verified badge, account support, impersonation protection and premium features that help amplify their brand online and make it more efficient to chat with customers. It is not clear what fee Meta will charge users for verified accounts.
The feature will roll out to Facebook and Instagram business in select countries in the coming weeks. It is expected to arrive on WhatsApp later this year.
“India is leading the world in terms of how people and businesses have embraced messaging as the better way to get things done,” said Meta CEO Mark Zuckerberg.
WhatsApp Flows
This is an all-new feature for businesses to create richer in-chat experiences for their customers like booking a reservation, ordering delivery or checking in for a flight, directly on WhatsApp. Businesses will be able to choose from a series of flexible, pre-made building blocks so that they can create customisable experiences for their customers. The feature is expected to roll out in the coming weeks.
WhatsApp Payment comes for business accounts
WhatsApp payments services are now coming to India and all businesses using the WhatsApp Business Platform will be able to access it. People will be able to add items to a cart and send a payment using the payment method of their choice – either WhatsApp or other payment methods including all UPI apps, debit and credit cards, and more – all without having to go to a website, open another app or pay in person.
Meta Verified for Business
Meta also announced the expansion of Meta Verified to businesses on Facebook, Instagram and WhatsApp. Businesses will be able to subscribe for a fee and get a verified badge, account support, impersonation protection and premium features that help amplify their brand online and make it more efficient to chat with customers. It is not clear what fee Meta will charge users for verified accounts.
The feature will roll out to Facebook and Instagram business in select countries in the coming weeks. It is expected to arrive on WhatsApp later this year.
“India is leading the world in terms of how people and businesses have embraced messaging as the better way to get things done,” said Meta CEO Mark Zuckerberg.
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